Cookie Policy


  1. Introduction

1.1   Our website uses cookies.

1.2   We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

  1. Credit

2.1   This document was created using a template from SEQ Legal (

  1. About cookies

3.1   A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

3.2   Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

3.3   Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

3.4   Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

  1. Our cookies

4.1   We use both session and persistent cookies on our website.

4.2   The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

(a)   we use cookies to recognise a computer when a user visits our website, track users as they navigate the website, enable the use of a shopping cart on the website, improve the website's usability, prevent fraud and improve the security of the website, personalise the website for each user, target advertisements which may be of particular interest to specific users, validate authenticated users sessions and facilitate the use of our website search engine.

  1. Analytics cookies

5.1   We use Google Analytics to analyse the use of our website.

5.2   Our analytics service provider generates statistical and other information about website use by means of cookies.

5.3   If you wish to obtain the names of the analytics cookies used by our website, feel free to contact us.

5.4   The information generated relating to our website is used to create reports about the use of our website.

5.5   Our analytics service provider's privacy policy is available on request.

  1. Third party cookies

6.1   Our website also uses third party cookies.

6.2   We publish Google AdSense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using the DoubleClick cookie. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the AdSense partner network cookie using those settings or using the NAI's (Network Advertising Initiative's) multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-in available at:

6.3   Details of the any third party cookies used by our website can also be confirmed on request.

6.4   We also make use of Facebook Cookies for reason of targeted advertising that we feel present our customers with the most focused service possible. Our main aim is to improve the customer and shopping experience by targeting products that meet the interests and demographics of our customers.

        7. Blocking cookies

7.1   Most browsers allow you to refuse to accept cookies; for example:

(a)   in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";

(b)   in Firefox (version 44) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and

(c)   in Chrome (version 48), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.

7.2   Blocking all cookies will have a negative impact upon the usability of many websites.

7.3   If you block cookies, you will not be able to use all the features on our website.

  1. Deleting cookies

8.1   You can delete cookies already stored on your computer; for example:

(a)   in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at;

(b)   in Firefox (version 44), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and

(c)   in Chrome (version 48), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".

8.2   Deleting cookies will have a negative impact on the usability of many websites.

  1. Cookie preferences

9.1   You can manage your preferences relating to the use of cookies on our website by contacting us. 

  1. Our details

10.1 This website is owned and operated by Baifumei.

10.2 We are registered in England and Wales under registration number [X], and our registered office is at London Mk43 0ZA.

10.3 Our principal place of business is at London MK43 0ZA.

10.4 You can contact us:

(a)   using our website contact form;

(b)   by email, using


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