Laneige is a South Korean brand owned by high-end cosmetics company, AmorePacific. Launched in 1994, the story behind this brand centers around mineral water—which they tend to label “Optimal Mineral Water”—harvested from the snow-clad peaks of the Himalayas. Laneige have spent 20 years perfecting its scientifically engineered properties for skin and, according to Laneige, this “superior water” is the secret to hydrating, protecting, and revitalizing skin.
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